Youtube Premium

Client: Youtube
Agency: Hook
Role: 2D Animator

Youtube reached out to Hook to make a couple Youtube Premium ads showcasing the benefits of ad free watching & listening.
I was brought on to animate a few illustrations created by Cat Thielen

 

These animations were created using Photoshop, After Effects, and Clip Studio Pro.
By habit I usually rough out animations in Photoshop.

Cooking_Clean_1.gif
Cooking_Rough_1.gif
 

After roughing out my animation I use Clip Studio to clean up the animation.
All background elements were animated in After Effects

YTP_GBV_Gaming_clean_2.gif
YTP_illustration_vignette_Gaming_Rough_2.gif
 
YTP_Learning_Clean.gif
Learning_Rough_1.gif